About

Built on experience.
Rooted in faith.
Grounded in discipline.

Altaserra is a private real estate investment firm founded by Felix and Minerva Serrano. Entrepreneurs who built and successfully exited a high-growth enterprise, the Serranos bring to real estate the same discipline, patience, and precision that defined their business careers.

Their faith as a family is not peripheral to that story — it is the thread that ran through it. The patience to build something real. The integrity that earned trust. The conviction that lasting value comes from serving others well.

We invest with conviction — in fewer places, more deeply — where we understand the market, the people, and the long arc of value.

Felix Serrano
Principal & Co-Founder

Felix is a chief executive with more than 25 years of experience leading organizations from the ground up. As co-founder and CEO, he set the vision, shaped the culture, and drove the strategy that took a company from inception to a significant exit — building along the way an organization recognized for its performance, its people, and its values. He holds an MBA from the University of Denver.

Minerva Serrano
Principal & Co-Founder

Minerva is a senior executive whose career spans the full spectrum of financial and operational leadership. As President and CFO, she designed and executed the financial architecture that supported years of sustained growth — managing capital strategy, risk, and governance while serving as a key driver of enterprise value. She holds an MS in Finance from the University of Colorado Denver and brings to every investment a rare combination of analytical rigor and executive perspective.

Approach

How we invest.

01
Acquire. Build. Hold.

Our core strategy is to buy land and develop it, or acquire existing assets and improve them — then hold. We build portfolios asset by asset, with intention, and we invest for the long arc wherever we can. That preference never changes.

02
Disciplined Opportunism

Where shorter horizons make economic sense — land development and sale, targeted rehab-and-exit — we engage with the same rigor. Duration is a variable, not a principle. The discipline we bring to every deal is not.

03
Select Markets Only

We invest where we have genuine local knowledge and trusted relationships. A smaller number of deeply understood markets will always outperform a scattered portfolio of superficially known ones.

Focus

Where we look.

Altaserra concentrates on residential and select commercial opportunities across the Southern United States and the Caribbean. These are markets we know well — markets with long growth runways, favorable demographics, and the kind of complexity that rewards patient, hands-on owners.

  • Florida — Residential & Multifamily
  • Texas — Hospitality
  • Southeast United States
  • Puerto Rico — Residential
FLORIDA TEXAS CARIBBEAN
Contact

Get in touch.

For investment inquiries and partnership discussions, reach us directly.

Orlando, Florida  ·  Private inquiries only